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SHOP KITOPI

Industry: Ecommerce

2.7X ROAS on Key Campaigns

Shop Kitopi is the premium grocery delivery arm of Kitopi — a globally backed cloud kitchen platform. With a brand-new ecommerce site and no ad history, they needed to generate profitable conversions for high-ticket grocery orders in a market dominated by giants like Carrefour and Talabat.

The result after working with Syncom:

– 2.7X return on ad spend on cold traffic

– CPA under AED 120 on premium SKUs

– Profitable within 30 days of launch

the strategy

We began by isolating product categories with the highest margin and urgency (e.g. next-day delivery, premium meats, household essentials). Then we crafted ad creatives that mimicked editorial food photography — paired with ultra-direct headlines that spoke to busy Dubai families.

We ran multiple ad sets across Facebook and Instagram with A/B tests on audience clusters, including location, purchase behavior, and spending tier. Performance was tracked per SKU, and the winners were scaled up while underperformers were killed fast.

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1309 Coffeen Avenue
STE 1200 Sheridan,
Wyoming
82801
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Phone: +1 773 692 4182

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Office No. 416,
Burlington Tower,
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P.O. Box 943447
Dubai, United Arab Emirates
Phone: +971 42 518 619

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