We stripped away the fluff and rewrote Carson’s front-end around proof, power, and payoff. His new sales letter made it clear: this wasn’t a “coaching program” — it was an ROI machine for landscaping businesses. We highlighted past client wins, broke down the math, and wrote direct-response ads that made action feel urgent.
We also advised on video scripts, retargeting sequences, and backend calendar confirmations to eliminate no-shows. The result? Cold leads started converting like referrals. The pipeline was full — and the quality was night-and-day compared to his old system.